Denison Edge: AI-Enabled Content Strategy Workshop

The AI Content Workflows workshop is a 90-minute interactive session designed to help students integrate AI into their marketing process with intention and strategy. Participants learn to position AI as an assistant rather than an author, identifying high-impact use cases within content creation and avoiding common pitfalls. Students practice writing effective prompts, generating structured outlines for blogs, emails, and social posts, and using AI to identify content gaps and improve clarity. By the end of the session, participants will have built a simple AI-supported content workflow and gained practical experience using AI tools to move from idea to polished, strategic output. Instructor: Cassie Tucker & Ally GoldenCassie Tucker is an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal of her work with her clients is to drive meaningful connections, build community, and fuel sales growth. In the corporate world, she worked for NYC social media agency Socialfly where she collaborated with brands like NEST Fragrances and IL MAKIAGE. As an entrepreneur, she combines her work in marketing and experience as a former Disney Cast Member to make magic for her clients.  Through her work as the co-host of Marketing Happy Hour, she is committed to empowering and encouraging young professionals on their career journeys. In her free time, Cassie enjoys visiting the Orlando theme parks, thrifting, and practicing her photography. Ally Golden is a marketing leader with over a decade of experience driving revenue growth through global, integrated marketing strategies and high-impact brand partnerships across the finance, retail, entertainment, and tech industries. Throughout her career, she has partnered with well-known brands including Madewell, Upwork, TIDAL, and more. As co-host of Marketing Happy Hour, Ally brings her real-world experience to the mic—helping listeners navigate career-defining shifts, build their confidence, and level up professionally. Off the clock, you’ll find Ally traveling, thrifting, catching a Pilates class, or spending time with friends and family in sunny Orlando, Florida.