Denison Edge: Scroll to Strategy - Social Download Accelerator

This four-week program meets once a week for 90 minutes and introduces students to the core language, tools, and strategies shaping modern marketing. Students will explore platform strategy, performance vs organic marketing, influencer and UGC campaigns, content seeding, production, and measurement, with AI integrated throughout. Each participant will select a brand to analyze and develop a mini-social campaign over the course of the program. The experience concludes with optional presentations and industry Q&A, offering feedback and insight into today’s marketing landscape. Instructor: Rebekah SkovronRebekah Skovron is a Senior Project Manager in Business Development at Get Engaged Media, where she builds 360° social campaigns that connect cultural insight with conversion to turn audience attention into measurable growth. Her work spans social, influencer, and paid media programs that have secured $8M+ in new revenue and driven triple‑digit ROI across sectors ranging from fashion and hospitality to humanitarian causes. Across every role, Rebekah has been motivated by taking ambitious ideas from rough concept to campaigns people actually see, share, and remember. Schedule: Mondays, 6/1 – 6/22 from 6:30-8:00pm