Denison Edge: Sports Marketing Accelerator

This comprehensive program on Sports Marketing provides students with an in-depth understanding of the dynamic and rapidly evolving field of sports marketing. The program covers the fundamental principles of marketing within the sports industry, including key concepts, strategies, and real-world applications used by teams, leagues, and brands worldwide. Through engaging case studies and hands-on learning experiences, students will explore the critical elements of sports marketing, from fan engagement to sponsorships and event promotions.By the end of the program, students will have developed knowledge of the fast-paced world of sports marketing, equipped with the tools to drive fan engagement, create impactful partnerships, and market live events effectively.Instructor – Scott BaileyScott is the Director of Corporate Partnerships for the Columbus Blue Jackets responsible for overseeing the corporate partnership sales team and helping brands reach their objectives through integrated marketing partnerships that produce dynamic results. A highly accomplished revenue generator with over 30 years of diversified experience, Scott has held positions focused on ticket or sponsorship sales with the following companies: Cleveland Indians, Professional Bowler’s Association, Cleveland Cavaliers, Big Ten Conference, ISP Sports and Playfly Sports.