Denison Edge: Marketing Communications Accelerator

In this course, we will explore how brand strategy and planning effectively come to life throughout a variety of channels in a larger marketing ecosystem. From brand identity, advertising and creative execution, this course will equip you with a strong understanding of marketing and communication principles that guide a brand’s go-to-market strategy and help them win with consumers.Instructors: Allison Ditmer & Molly QueenAllison Ditmer has her BSBA in Marketing and MBA from Bowling Green State University. She spent 15 years at Abbott before deciding to utilize her digital marketing background and pursue building her content and freelance writing business. When she’s not helping organizations build their brands online with strategic content, she’s with her family traveling to national parks and spending time with her two kids.Molly Queen is President and Founder of Monarch Consulting as a boutique consulting firm in the digital marketing space. Clients range from startups to multinational companies. Prior to that, Molly was in an executive role at Abbott where she led the in-house agency. In that role she led creative services, digital strategy, UX, social media, e-commerce and marketing systems. During her tenure, she and her team built the in-house agency from a small production shop to a 145 person, full-service agency that scaled to support strategic planning, brand campaigns and product launches.Schedule: 5:30-7:00pm on Wednesdays June 4th through June 25th