Denison Edge Marketing Communications Accelerator

In this program, we will explore how to market to your target audience through a variety of channels in the larger digital marketing landscape. From identifying your ideal customer profile, segmentation, and creative execution, this course will help you understand how to communicate effectively from your website to social media properties with a strategic content marketing plan in mind.Learn more about:Identifying your target audienceBrand positioning and customer segmentationCreative campaignsKey messaging and content strategyDesign and visual identityPrint vs. digital marketingMarketing and communications career opportunities Instructors: Allison Ditmer & Molly QueenAllison Ditmer has her BSBA in Marketing and MBA from Bowling Green State University. She spent 15 years at Abbott before deciding to utilize her digital marketing background and pursue building her content and freelance writing business. When she’s not helping organizations build their brands online with strategic content, she’s with her family traveling to national parks and spending time with her two kids.Molly Queen is President and Founder of Monarch Consulting as a boutique consulting firm in the digital marketing space. Clients range from startups to multinational companies. Prior to that, Molly was in an executive role at Abbott where she led the in-house agency. In that role she led creative services, digital strategy, UX, social media, e-commerce and marketing systems. During her tenure, she and her team built the in-house agency from a small production shop to a 145 person, full-service agency that scaled to support strategic planning, brand campaigns and product launches. Schedule: 5:30-7:00pm on Wednesdays June 4th – June 25th