Denison Edge: Building Valuable Brands Accelerator

Through hands-on projects in an experiential learning environment, you’ll learn to position brands effectively and develop strong brand identities tailored to target market segments. Examine brand management techniques that successful brands use to build equity and sustain growth, and gain insight into measuring brand value using tools trusted by top global brands.Instructor: Neil CollinsNeil’s passion for education and career development drew him to Denison Edge, first as the lead Marketing & Brand Strategy instructor, and now the lead of business development for Denison Edge. Among other things, Neil is the President and Founder of Results Marketing Group. Previously Neil has served in marketing leadership roles for national consumer brands like Aquafresh, Renu, and Classico Italian foods. He later served as CEO for an accredited career education business and CMO for a major independent supplier of energy to millions of customers, both households and businesses. Currently, Neil serves as a Leader at Innovate New Albany, a business incubator and a hub for innovators and entrepreneurs who are serious about building businesses that are both valuable and sustainable.Tuesdays, June 3 – July 1 6:00-8:00pm